B E A S T S
This is a standing exhibit with plans to travel around the nation to museums and college campuses. We plan to launch this experience in a warehouse that I will rent for 5 months for building, viewing and storing the physical set in downtown Los Angeles. Beasts will launch the weekend of July 14th 2018.
The value proposition for this project is the fact that it is a unique time in history where the content is extremely relevant and we are in an amazing position to use technology to advocate for a hot button issue. I am the best person to drive this ship because I have lobbied for student athlete's rights since 2008 and I have made connections throughout my years that make me the perfect vessel for this message. There are many facets that are marketable about this project and we will use all available vehicles to get this art seen, innovation felt and story told.
1) HIGH PROFILE PRESS PLACEMENT: Every news outlet from sports to money, politics, art, and tech has a stake in the topic of student athlete’s rights because it is a multi-billion dollar industry filled with controversy and sports are part of the tapestry of any US city. There is a built in audience for this project because football is America’s most watched sport and we plan to capitalize on that to bring the audience to the frontiers of storytelling and technology. One of the best ways to do that is to galvanize the press in anticipation for the unveiling.
Ramogi Huma is my former boss, mentor and the founder of the National College Players Association. He has ringing the bell on college athlete rights since 1998 and has been fully backed by one of the oldest and strongest unions in the nation, United Steelworkers. He is the foremost expert on college athletics legislation and the first point of contact for any news outlet talking about the subject. Top news organizations around the country will be waiting for this project as soon as it is ready.
From a personal standpoint: I worked at CNN strategic marketing prior to becoming a filmmaker. I plan to leverage my knowledge and the relationships I’ve built with editors at CNN and their affiliates. I was also an Annenberg Scholar at USC and I have built relationships with a number of USC Annenberg alumni in sports, culture and technology. I have been written about in the Georgia Tech and USC magazine for my work in film and they would love to do follow up pieces to chart the progress of my new foray into interactive installations.
The New York Times, The Washington Post and USA Today – unveiled ambitious new VR programs intended to create immersive experiences related to newsworthy subjects last March and they are interested in more pieces like this.
2) RELEVANT TOPIC: Here are some of the articles that have been written recently about these topics.
3) STAR POWERED EVENT EXPERIENCE: We plan to roll this out during one of the most star laden times of the year in Los Angeles: ESPYs weekend. A few of the investors are high profile athletes and this is a topic that impacts every athlete. It will send shockwaves across the nation during its opening weekend. This music filled celebration will bring a diverse audience to the arena of VR and immersive design.
4) STRATEGIC AND GENUINE SOCIAL MEDIA CULTURE BUILDING: As a social media strategist for Emory University I built communities and set standards and practices for culture building with social media. We will use targeted paid and organic digital marketing techniques to connect with our target audience. BEASTS will have it’s own website and social media platforms to leverage the press coverage and foster the community by speaking directly to the fans.
5) IMPACTFUL TRAILER: We plan to distribute a mini documentary via google cardboard experience featuring snippets of the experience and ending with short documentary segments of former players expressing their path, challenges, highest moments, where they are now and what the NCAA to make the experience better. We will release this online during the night of the opening to the public and give google cardboards branded with the logo of the experience to the first 150 visitors.